Brand Identity Kit
Legacy Architectural Salvage
Prepared for
COM 539 IMC Applied Learning Project
Role
Creative Lead
Duration
7 weeks (2026)
Challenge
How can a nonprofit salvage brand project turn a scattered identity into a clear system that builds trust, supports fundraising and strengthens community partnerships?
Approach
Developed a brand identity for a nonprofit architectural salvage organization by defining a clear visual and verbal system.
Translated mission, audience needs and existing materials into a logo suite, type hierarchy, color palette and narrative guidelines that could be used across print and digital touchpoints.
Refined brochure layout and tested event template applications to make the system easier for staff and volunteers to use consistently.
Solution
The project produced a complete brand kit, including primary and secondary logo marks, typography standards, a focused color palette and messaging guidance for mission-driven communication. Key deliverables also included brochure design updates and reusable event templates to support fundraising, outreach and community partnerships. The work was designed to give the organization a cohesive identity that could scale across channels while remaining practical for day-to-day use.
Results
The final system gave the organization a clearer, more unified brand presence that better communicated its mission and value to donors, volunteers and partners.
Strengthened consistency across materials and created a flexible foundation for future communications.
Showed how thoughtful brand design can help a small nonprofit look credible, organized and ready to grow.