DEI Discussion Post
The Coca-Cola Company
Prepared for
COM 535 Diversity and Inclusion in IMC
Role
Author
Duration
1 week (2025)
Challenge
How can Coca-Cola’s DEI messaging be evaluated for authenticity, credibility and trust when public perception may not match the brand’s stated commitments?
Approach
I analyzed the discussion post’s argument through a DEI and organizational trust lens, then tightened the theory, sharpened the comparison between promise and perception and reduced vague phrasing.
The revision also clarified how messaging choices shape stakeholder confidence.
Solution
The updated post presents Coca-Cola’s DEI messaging as a case study in brand accountability, showing where corporate language can read as genuine or performative. It connects that analysis to outreach practice by drawing lessons for higher education and nonprofit communicators who need credible inclusion narratives.
Results
The final version is more concise, more explicit about the theoretical frame and more useful to IMC readers studying risk and trust.
Demonstrates my ability to interrogate and critique corporate messaging and translate that critique into practical communication insight.